Ford, the car giant, is starting to embrace the future of car free-winavi video converter

Ford, a car user, is starting to embrace the "no car future": Gizmodo, a key vendor to promote the popularity of cars, is thinking about the future of the car free, Ford technology blog said on Tuesday". This again shows that the development of new technologies such as sharing travel is impacting traditional car manufacturers, and traditional car manufacturers are also in line with such trends. The car is a great invention, but the rapid increase in the number of cars brings environmental pollution and other issues, and even put human civilization in jeopardy. At present, technical inventors are paying more attention to the future more environmentally friendly traffic mode. Around the way people travel, Ford is investing heavily, and this way of travel does not even need Ford cars. Recently, there are rumors that Ford is working with Google driverless car cooperation. In addition, Ford is also studying on-demand bus service, and will launch its first independent car sharing application in April this year. The New York Times magazine this week, details the Ford and the design company Ideo cooperation, the "post car era" traffic travel mode exploration. Ideo is a well known design company, the designer of Apple’s first generation of mouse and notebook, and even Ford interactive dashboard. The company uses a proprietary approach called "design thinking". At present, Ideo is working with Ford in London, Shanghai and Chicago, and the final products and services may be revolutionary like the cars of 1896. The New York Times went deep into the Ideo laboratory in Chicago. There, designers assign themselves a variety of tasks to test Chicago’s different travel options. For example, 3 people carrying a heavy shopping bag, in 45 minutes to 4 miles (about 6.4 kilometers) outside a restaurant, and travel budget is only 10 dollars. In addition to these seemingly boring experiments, Ideo’s team spent months tracking the traffic habits of different levels of people in 3 cities. Although Ford doesn’t want to say what kind of product or service Ideo is developing for the company, it is clear that such products or services are being tested in Chicago. Ford’s move is commendable, but for Ford, such a move may not be enough, or too late. At present, it has been 15 years since the establishment of Zipcar, the pioneer of "car sharing" concept, and Ford is not the only American automaker with such a plan. Last month, GM announced a deal with Lyft to focus on auto driving technology in the era of declining car ownership. For Ford, it’s wise to think about business models other than cars. It is clear that in the near future, individuals will buy less and less, and Ford is preparing for this future. But no matter what kind of products Ford eventually launched, the company has been lagging behind the market leader for a few years, or even more than ten years. It is worth noting that Ideo can bring new elements to the future "multi-mode travel system". Losangeles has just launched a travel planning application supported by Xerox

汽车普及者福特开始迎接“无车的未来”   导语:美国科技博客Gizmodo周二刊文称,作为推动汽车普及的关键厂商,福特正在思考“无车的未来”。这再次表明,分享出行等新技术的发展正在冲击传统汽车厂商,而传统汽车厂商也在顺应这样的趋势。   以下为文章全文:   汽车是一项伟大发明,但汽车数量的剧增带来了环境污染等问题,甚至将人类文明置于危险之中。目前,技术发明者正在关注未来更环保的交通出行模式。围绕人们的出行方式,福特正在进行大笔投资,而这样的出行方式甚至并不一定需要福特汽车。   近期有传闻称,福特正在与谷歌就无人驾驶汽车展开合作。除此之外,福特还在研究按需巴士服务,并将于今年4月推出首款自主的汽车分享应用。《纽约时报》本周刊文,详细介绍了福特与设计公司Ideo合作,对“后汽车时代”交通出行方式的探索。Ideo是一家颇具知名度的设计公司,是苹果第一代鼠标和笔记本,甚至福特汽车互动仪表盘的设计者。该公司运用一种被称作“设计思维”的私有方法。目前,Ideo正在伦敦、上海和芝加哥与福特合作,而最终的产品和服务可能会像1896年的汽车一样带来革命性意义。   《纽约时报》深入了Ideo的芝加哥实验室。在那里,设计师给自己分配多种多样的任务,以测试芝加哥的不同交通出行选择。例如,3个人拎着沉甸甸的购物袋,在45分钟时间里前往4英里(约合6.4公里)外的一家餐厅,而路费预算只有10美元。除了这些看似无聊的试验之外,Ideo的团队还花了几个月时间,在3座城市跟踪不同层次人群的交通出行习惯。尽管福特不愿透露,Ideo究竟在为该公司开发什么样的产品或服务,但很明显,这样的产品或服务正在芝加哥展开测试。   福特此举值得赞扬,但对福特而言,这样的举措可能还不够,或者说为时已晚。目前距离“汽车共享”概念先行者Zipcar的成立已有整整15年时间,而福特也并非有这种计划的唯一一家美国汽车厂商。上月,通用汽车宣布与Lyft达成合作协议,在汽车保有量逐渐下降的时代里专注于自动驾驶技术。对福特而言,思考除汽车以外的商业模式是明智之举。很明显在不久的将来,个人买车将越来越少,而福特正为这样的未来做准备。但无论福特最终推出什么样的产品,该公司都已落后市场领先者几年,甚至十几年时间。   值得关注的一点是,Ideo能否给未来的“多模式出行体系”带来新元素。洛杉矶刚刚推出一款获得施乐支持的出行规划应用,帮助用户找到“更快捷、更廉价、更环保”的路线。不过,福特此举真正出人意料之处在于,一家汽车厂商正开展项目,迎接无车的未来。福特最终意识到,优秀的交通出行方式并非每日一成不变的驾车,而是在于向人们提供更多选择。(张帆)相关的主题文章: